5 Ways to Adjust Your Social Media Strategy

Using  your social media strategy to your full advantage.

I am attending a business webinar through Godaddy.com today.

I am learning about 5 Ways to Adjust Your Social Media Strategy.

All of the examples that I learned today the foundational goal is a great way to engage and attract build new and loyal guests to your social media site.


Engage your customers by asking them questions, expand your reach by doing this on your social media sites, such as Instagram stories.

Takeaway: questions builds rapport!



Instagram, make sure you have a personal and a business page.

Business is built on relationships, so encouraging friends or new friends to follow is highly encouraged.

Go Daddy Expert Geoffrey is encouraging us to follow him: geoffreysbrown


Social Media Content:

Share Seasonal Content

Happy Mother's Day!
Happy Father's Day!


Share Feel Good Content, share stuff that you are passionate about.


Hashtags
Use hashtags to stay top-of-mind

Ask questions to engage your audience.

(Think about what worked what didn't work, do your homework and figure out what your audience wants from you concerning your business, each industry has a different method).

Always put your best foot forward, be reactive and proactive, so if a customer comments in a negative or critical way, make sure that you are asking for feedback.

Critical Comments can mess with your strategy, build your community and respond to your audience to build your community.

Take what the person says, defend and apologize, take a day or so to respond to a negative review, respond back privately as well, "off line".

1) You have to respond, you are not just responding to the person with the negative comment, everyone is gonna come across you, you are spreading your organic word of mouth, responding, putting your best foot forward, you genuinely care, this is your front door, we aren't opening up a phone book anymore, we are sizing up the competition.
2) Sun Shining through, no dust on the door.
3) Got to  highlight customer testimonials.


Content is like going on a first date

Think about social media continuously engagement content. Building a relationship with your customers, adjust and adapt your social media strategy.