Martin Brilliant Color, by, Cheyne Yeager

Martin and his friends go on an oceanic adventure. What they initially find are buckets of colored paint. Eventually, Martin and his friends put on a play and share what they've learned along the journey. Beautifully illustrated by Cheyne Yeager. Copyright 2012 Serendipity Publishing. 


Inside each book that Serendipity publishes, there is a message. First time author Cheyne Yeager has made a statement in his first book, a statement that speaks volumes and is meant to teach us all a lesson. Question to ponder: Are we really so different after all? Let's start a conversation.... Let's share a message.... Be true to who you are like Martin because you never know who might be taking notice, listening, or simply wanting to "fit" in. Lesson: We are all different, unique, slightly odd, quirky in our own sort of cute way, but that doesn't make us less love able, it actually makes us more love able. If as human beings we can become capable of embracing our differences, we can see that we truly have a lot in common. A rainbow of possibilities! 

Marketing 411: Your formula for success

Marketing 411: Your formula for success

Marketing is a strategic exchange of products and services. Marketing creates a plan that causes a predetermined desired goal or result by focusing on externally related needs of a potential consumer who will find value in your product or service. Marketing is the creative execution of a plan to sell to an intended consumer a product or service. Niche marketing is honing in on a specific market also known as a specialized group of consumers. Marketing is an exchange between a marketer who has goals and objectives and a market also known as a consumer who has wants and needs. The exchange can be an exchange of ideas, money, products, services, but the exchange must have value. A consumer must perceive that the marketer’s product or service has value. A marketer has to take into consideration a number of components such as competition, price, and information in determining if their product is the most valuable to the consumer. The consumer or market must want to buy the product or service because they feel a need for the service or product.

Value is derived by three components: 1) physical, 2) functional, and 3) psychological. 

Gina Meyers has been a television consultant for Popstar! Magazine , Columbia Pictures Television, as well as Nickelodeon Magazine. She is a featured regular on national radio and television programs as a cooking expert and is the San Jose Cooking Examiner. Gina has also worked for Xerox and Google Corporation. Gina has a Business Degree in Marketing and an emergency teaching credential. She has penned over ten successful cookbooks and books of inspiration. 

New Hope Cookbook, Louisiana Inspired by, Gina Meyers & Liz Longo

New Hope Cookbook, Louisiana Inspired is more than a cookbook. It is a collection of colorful and environmentally conscious illustrations by Brooklyn artist, Liz Longo. It is collaboration between Gina Meyers, her concept of a children’s book about how children cope with disaster as well as French inspired recipes and basic French words and phrases. New Hope Cookbook, Louisiana Inspired, takes the reader on a culinary and historical journey as the story starts in Stacy’s mothers’ Louisiana restaurant, Mama’s Feel Good Kitchen. The story unfolds with children writing pen pal letters to their friends in other states trying to explain the oil spill in a lighthearted way and at the same time sharing the musical, cultural and historical story of Louisiana. Gina’s daughter Lauren Meyers, shares her thoughts on Louisiana when Gina and her family traveled there in December of 2010 for book signing events and meeting the children of Louisiana. Liz illustrates pictures of her daughter Izzy and her friend when they heard that the “oil spill had been capped.” Lucas Meyers, Gina’s son is featured as “Luke” in the story.