To Thines Own Brand Be True, an informative questionaire, by, Gina Meyers

In our fast paced digital world where information is power, misinformation can result in disaster. Or information that you thought you dismissed, case in point, check out The Ellen Show, where weekly she does a Facebook's Most Embarrassing Pics and unsuspecting viewers that go on her show get a healthy dose of "reality" and embarrassment over photos that they posted on the internet.
As an author, publisher, and marketing person, I understand the fundamental importance of a good social media presence. What I feel is really important is that  you find the message that you want to share with the world. You can have more than one message, you can have more than one theme song.

My forte is in niche marketing, I love helping authors, artists, and business people to find their message. Please enjoy these branding questions that can assist you in finding your message. Please answer the questions and then shoot me an email or give me a call to set up an appointment. I charge $40 per hour for consultations.

Kindly,
Gina
http://www.serendipitymediagroup@gmail.com
(559) 449-1970

What goals are most important to YOU as it relates to branding yourself? Rate each one 1=low priority; 10=highest

_____ Make money by promoting myself, business

_____ Become known as an author, artist, expert

_____ Provide a service/educate to the public

_____ Raise awareness to a worthy cause

_____ Entertain/inform 

_____ Attract an agent

_____ Sell rights to a movie

_____ Build credibility/become known as an expert in an area

_____ Attract new clients to a business (if applicable)

Any other personal and professional goals for this branding campaign.

Please write a brief autobiography, noting your professional credentials and any lifestyle credentials that make you particularly well qualified, professional expert in your area of expertise.

 Backstory that makes you unique an expert in your field of expertise

Please list clubs, alumni groups, school, social, religious or business organizations to which you are affiliated with.

Please describe your personality:

What is the most controversial aspect of your message?

If applicable, what are the specific problems/challenges does your target market face that you can solve?

What are your FIVE key messages?

What three to five things do you want the media to know about you? Examples may include certain messages,  your background/education or accomplishments.

What ONE question do you most often get asked when people meet you/learn about what you .

Are there any relevant facts, figures, research you would like us to use in your press material? If yes, please provide website address.

Please list at least three mottos that you feel are relevant to current news topics, society, the world, or life in general.

Are there any additional comments you want Serendipity Media to know about you ?

If applicable, please send us, electronically, any video or audio clips of you that are good examples of projecting the image that you desire.

Thoughtful Thursday

 The World is waiting. It’s time for you to take flight.

The smallest detail can make the biggest difference.

We chose our experiences in life, for better or for worse.

What can we do to make our experiences on planet earth better for one another?

Practice loving kindness

Develop outstanding character

Enforce your love for yourself and others

Seek Christ

Be intentional 

Thoughtful Thursday

The choices you make turn the pages of your life!

If you have a story to tell, give us a call today: (559) 449-1970.

Hash Brown Quiche

3 cups of frozen hash brown potatoes, thawed
4 eggs
1- 1/2 cups of milk
1 cup of cottage cheese or sour cream
1/2 cup of butter
Filling of your choice: green onions, mushroom, broccoli, spinach, bacon, ham, sausage
Seasoning: salt, pepper, garlic, herbs
1 cup of grated cheddar or swiss cheese

Directions: Spread butter into a 9-inch pie plate. Press hash browns onto the bottom and up the sides of the pie plate. Melt any remaining butter and drizzle over potatoes.

Saute veggies, spread over the hash browns. In a bowl, beat eggs, milk, cottage cheese or sour cream. Utilize seasoning to taste, stir in the cheese. Pour over the filling. Bake in a 350 degree oven for 55-65 minutes or until a knife inserted near the center comes out clean. Let stand for at least five minutes before cutting and serving. Can cook ahead of time and serve for lunch, brunch, or breakfast.

From Dream to Reality, Making your proposal into a book deal

From Dream to Reality

Making your proposal into a book deal

As a publisher, author, and marketer, I have found that many first time authors, myself included, think that everything will magically happen. Their book will look exactly how they envisioned it, they will have a million dollar best seller book on their hands and they will retire from their full-time job and live off of the royalties. While that is an exciting thought, it takes time and dedication and a lot of luck. There are so many elements to book marketing, especially today when we have access to the internet and have the ability to communicate with people from all over the globe. I wish that dream were a reality, but for 99.9% of authors this isn’t the case. So how do you realize your dreams of making a difference in the world with your book and your book reaching your intended target market? As cliché as it sounds, you need the right person or team to brand and market your image. Serendipity Media Group is my company, I created SMG out of sheer necessity to realize my dreams of indie publishing cutting out the middle man and streamlining the process. I couldn’t have done it without real world knowledge of the publishing industry and my marketing background. One of the first tips is to draft a really good book proposal and to choose at least two chapters from your manuscript. 3 Key Elements/Questions for your Book Proposal

• So what? What’s the reason for your book’s existence? What’s the unique selling proposition that sets it apart from others in the market?
• Who cares? This is your target readership. A unique book is not enough—you must show evidence of need in the marketplace for your work.
• Who are you? You must have sufficient authority or credentials to write the book, as well as an appropriate marketing platform for the subject matter or target audience.

Looking for help with your book proposal or press release, contact me today at: serendipitymediagroup@gmail.com

Author Gina Meyers speaks about branding for small business at The Fulton Film Company.

Author Gina Meyers speaks about branding for small business at The Fulton Film Company.