Thoughtful Thursday

The choices you make turn the pages of your life!

If you have a story to tell, give us a call today: (559) 449-1970.

Hash Brown Quiche

3 cups of frozen hash brown potatoes, thawed
4 eggs
1- 1/2 cups of milk
1 cup of cottage cheese or sour cream
1/2 cup of butter
Filling of your choice: green onions, mushroom, broccoli, spinach, bacon, ham, sausage
Seasoning: salt, pepper, garlic, herbs
1 cup of grated cheddar or swiss cheese

Directions: Spread butter into a 9-inch pie plate. Press hash browns onto the bottom and up the sides of the pie plate. Melt any remaining butter and drizzle over potatoes.

Saute veggies, spread over the hash browns. In a bowl, beat eggs, milk, cottage cheese or sour cream. Utilize seasoning to taste, stir in the cheese. Pour over the filling. Bake in a 350 degree oven for 55-65 minutes or until a knife inserted near the center comes out clean. Let stand for at least five minutes before cutting and serving. Can cook ahead of time and serve for lunch, brunch, or breakfast.

From Dream to Reality, Making your proposal into a book deal

From Dream to Reality

Making your proposal into a book deal

As a publisher, author, and marketer, I have found that many first time authors, myself included, think that everything will magically happen. Their book will look exactly how they envisioned it, they will have a million dollar best seller book on their hands and they will retire from their full-time job and live off of the royalties. While that is an exciting thought, it takes time and dedication and a lot of luck. There are so many elements to book marketing, especially today when we have access to the internet and have the ability to communicate with people from all over the globe. I wish that dream were a reality, but for 99.9% of authors this isn’t the case. So how do you realize your dreams of making a difference in the world with your book and your book reaching your intended target market? As cliché as it sounds, you need the right person or team to brand and market your image. Serendipity Media Group is my company, I created SMG out of sheer necessity to realize my dreams of indie publishing cutting out the middle man and streamlining the process. I couldn’t have done it without real world knowledge of the publishing industry and my marketing background. One of the first tips is to draft a really good book proposal and to choose at least two chapters from your manuscript. 3 Key Elements/Questions for your Book Proposal

• So what? What’s the reason for your book’s existence? What’s the unique selling proposition that sets it apart from others in the market?
• Who cares? This is your target readership. A unique book is not enough—you must show evidence of need in the marketplace for your work.
• Who are you? You must have sufficient authority or credentials to write the book, as well as an appropriate marketing platform for the subject matter or target audience.

Looking for help with your book proposal or press release, contact me today at: serendipitymediagroup@gmail.com

Author Gina Meyers speaks about branding for small business at The Fulton Film Company.

Author Gina Meyers speaks about branding for small business at The Fulton Film Company.

Tips on Branding Yourself in today's fast paced digital world!

Tips on Branding Yourself in today’s fast paced digital world!

 By, Gina Meyers

http://www.ginameyers.com

I am a versatile, enthusiastic marketer who is assertive by nature. How I got this way has something to do with birth order, first born and loud and proud about it.  I enjoy planning, developing and implementing marketing as well as public relations strategies. I’ve spent years marketing myself to: potential employers, potential clients, as well as Fortune 500 Companies. Many opportunities I have landed. I was fortunate to work for Xerox as well as Google Corporation. I am going to share my strategies and tips on how to brand yourself in today’s fast paced digital world.

In today’s internet savvy world, you need to get with the program.

Tip #1:

Become a Star Trek Techie. Know that a cat doesn’t just chase a mouse, that you actually know the vocabulary of the computer. I’m being factious, you don’t have to be a technological guru, just know your way around Facebook and Linked In and you’ll be good. If you want to add in Instagram and Snapchat, by all means be my guest.

Tip #2: To Thine own self be true.

What this means is to be ok with yourself, to know who you are and what you like. Are you an optimist or a pessimist, a home buddy or a world traveler, a bud light or champagne kind of person? Getting to know yourself and your likes and dislikes will help you to formulate a plan on marketing yourself.

Tip #3 Become well informed.

Did you know that in today’s fast paced digital world that the one that has the information and the ability to access it in a timely manner is the winner? This means that staying abreast of current trends in your chosen field is wise and prudent and helps you to grow and build the confidence to market yourself.

Tip #4 Sell the sizzle and not the steak

My ex-husband had a boss who used to say this. What it means is in order to market or sell yourself, you’re selling the idea of yourself, that’s the “sizzle”. It’s the best version of yourself. It’s the self you are on a good day.

Tip #5 Figure out your target market

The Beetles had groupies. You have a group of friends or followers who love most everything about you. What’s the idea of you that they gravitate towards? Once you find out who your target market is, you can then market yourself to that group or groups.

Gina is the owner of Serendipity Media Group, a global publishing, marketing, and promotions company. With Serendipity Media’s help, many authors have also found international success and recognition. http://www.serendipitymediagroup.com

Word-ly Advice

A survey asked managers what words attract them to  potential applicants. In whatever line of business you are in, knowing these vocabulary words can enhance your success with managers and future business clients. At Serendipity Media Group, we can create new, fresh biographies for your employees, we can suggest a lexicon of awesome words to add to your website to engage new customers, we can also help you rewrite your resume, your content on your blogspot, and much more. Give us a call at: (559) 449-1970 to request samples and pricing. Serendipity Media Group

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