Marketing 411: Your formula for success

Marketing 411: Your formula for success

Marketing is a strategic exchange of products and services. Marketing creates a plan that causes a predetermined desired goal or result by focusing on externally related needs of a potential consumer who will find value in your product or service. Marketing is the creative execution of a plan to sell to an intended consumer a product or service. Niche marketing is honing in on a specific market also known as a specialized group of consumers. Marketing is an exchange between a marketer who has goals and objectives and a market also known as a consumer who has wants and needs. The exchange can be an exchange of ideas, money, products, services, but the exchange must have value. A consumer must perceive that the marketer’s product or service has value. A marketer has to take into consideration a number of components such as competition, price, and information in determining if their product is the most valuable to the consumer. The consumer or market must want to buy the product or service because they feel a need for the service or product.

Value is derived by three components: 1) physical, 2) functional, and 3) psychological. 

Gina Meyers has been a television consultant for Popstar! Magazine , Columbia Pictures Television, as well as Nickelodeon Magazine. She is a featured regular on national radio and television programs as a cooking expert and is the San Jose Cooking Examiner. Gina has also worked for Xerox and Google Corporation. Gina has a Business Degree in Marketing and an emergency teaching credential. She has penned over ten successful cookbooks and books of inspiration.