In our fast paced digital world where information is power, misinformation can result in disaster. Or information that you thought you dismissed, case in point, check out The Ellen Show, where weekly she does a Facebook's Most Embarrassing Pics and unsuspecting viewers that go on her show get a healthy dose of "reality" and embarrassment over photos that they posted on the internet.
As an author, publisher, and marketing person, I understand the fundamental importance of a good social media presence. What I feel is really important is that you find the message that you want to share with the world. You can have more than one message, you can have more than one theme song.
My forte is in niche marketing, I love helping authors, artists, and business people to find their message. Please enjoy these branding questions that can assist you in finding your message. Please answer the questions and then shoot me an email or give me a call to set up an appointment. I charge $40 per hour for consultations.
What goals are most important to YOU as it relates to branding yourself? Rate each one 1=low priority; 10=highest
_____ Make money by promoting myself, business
_____ Become known as an author, artist, expert
_____ Provide a service/educate to the public
_____ Raise awareness to a worthy cause
_____ Attract an agent
_____ Sell rights to a movie
_____ Build credibility/become known as an expert in an area
_____ Attract new clients to a business (if applicable)
Any other personal and professional goals for this branding campaign.
Please write a brief autobiography, noting your professional credentials and any lifestyle credentials that make you particularly well qualified, professional expert in your area of expertise.
Backstory that makes you unique an expert in your field of expertise
Please list clubs, alumni groups, school, social, religious or business organizations to which you are affiliated with.
Please describe your personality:
What is the most controversial aspect of your message?
If applicable, what are the specific problems/challenges does your target market face that you can solve?
What are your FIVE key messages?
What three to five things do you want the media to know about you? Examples may include certain messages, your background/education or accomplishments.
What ONE question do you most often get asked when people meet you/learn about what you .
Are there any relevant facts, figures, research you would like us to use in your press material? If yes, please provide website address.
Please list at least three mottos that you feel are relevant to current news topics, society, the world, or life in general.
Are there any additional comments you want Serendipity Media to know about you ?
If applicable, please send us, electronically, any video or audio clips of you that are good examples of projecting the image that you desire.