Sunday, December 4, 2016

From Dream to Reality, Making your proposal into a book deal

From Dream to Reality
Making your proposal into a book deal

As a publisher, author, and marketer, I have found that many first time authors, myself included, think that everything will magically happen. Their book will look exactly how they envisioned it, they will have a million dollar best seller book on their hands and they will retire from their full-time job and live off of the royalties. While that is an exciting thought, it takes time and dedication and a lot of luck. There are so many elements to book marketing, especially today when we have access to the internet and have the ability to communicate with people from all over the globe. I wish that dream were a reality, but for 99.9% of authors this isn’t the case. So how do you realize your dreams of making a difference in the world with your book and your book reaching your intended target market? As cliché as it sounds, you need the right person or team to brand and market your image. Serendipity Media Group is my company, I created SMG out of sheer necessity to realize my dreams of indie publishing cutting out the middle man and streamlining the process. I couldn’t have done it without real world knowledge of the publishing industry and my marketing background. One of the first tips is to draft a really good book proposal and to choose at least two chapters from your manuscript. 3 Key Elements/Questions for your Book Proposal
  • So what? What’s the reason for your book’s existence? What’s the unique selling proposition that sets it apart from others in the market?
  • Who cares? This is your target readership. A unique book is not enough—you must show evidence of need in the marketplace for your work.
  • Who are you? You must have sufficient authority or credentials to write the book, as well as an appropriate marketing platform for the subject matter or target audience.

Looking for help with your book proposal or press release, contact me today at:

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