Tips on Branding Yourself in today’s fast paced digital world!
By, Gina Meyers
I am a versatile, enthusiastic marketer who is assertive by nature. How I got this way has something to do with birth order, first born and loud and proud about it. I enjoy planning, developing and implementing marketing as well as public relations strategies. I’ve spent years marketing myself to: potential employers, potential clients, as well as Fortune 500 Companies. Many opportunities I have landed. I was fortunate to work for Xerox as well as Google Corporation. I am going to share my strategies and tips on how to brand yourself in today’s fast paced digital world.
In today’s internet savvy world, you need to get with the program.
Become a Star Trek Techie. Know that a cat doesn’t just chase a mouse, that you actually know the vocabulary of the computer. I’m being factious, you don’t have to be a technological guru, just know your way around Facebook and Linked In and you’ll be good. If you want to add in Instagram and Snapchat, by all means be my guest.
Tip #2: To Thine own self be true.
What this means is to be ok with yourself, to know who you are and what you like. Are you an optimist or a pessimist, a home buddy or a world traveler, a bud light or champagne kind of person? Getting to know yourself and your likes and dislikes will help you to formulate a plan on marketing yourself.
Tip #3 Become well informed.
Did you know that in today’s fast paced digital world that the one that has the information and the ability to access it in a timely manner is the winner? This means that staying abreast of current trends in your chosen field is wise and prudent and helps you to grow and build the confidence to market yourself.
Tip #4 Sell the sizzle and not the steak
My ex-husband had a boss who used to say this. What it means is in order to market or sell yourself, you’re selling the idea of yourself, that’s the “sizzle”. It’s the best version of yourself. It’s the self you are on a good day.
Tip #5 Figure out your target market
The Beetles had groupies. You have a group of friends or followers who love most everything about you. What’s the idea of you that they gravitate towards? Once you find out who your target market is, you can then market yourself to that group or groups.