a strategic exchange of products and services. Marketing creates a plan that
causes a predetermined desired goal or result by focusing on externally related
needs of a potential consumer who will find value in your product or service.
Marketing is the creative execution of a plan to sell to an intended consumer a
product or service. Niche marketing is honing in on a specific market also
known as a specialized group of consumers. A consumer must perceive that the
marketer’s product or service has value. A marketer has to take into
consideration a number of components such as competition, price, and
information in determining if their product is the most valuable to the consumer.
The consumer or market must want to buy the product or service because they
feel a need for the service or product.
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