Wednesday, August 23, 2017

Food For Thought, Keeping It Sexy & Spicy with K.P. Phagnasay, by, Gina Meyers


stock photo of Spring or Summer Rolls

stock photo of Mango and Sticky Rice Dessert

    As a cookbook author and publisher, I am fortunate to make and meet a lot of creative friends. One such friend I didn't have to travel all over the world to meet, I met him at an event in Fresno a couple of years ago. KP Phagnasay is an American. Originally, he was born in Laos, in South East Asia, but his family came to seek a better life in The United States of America. Initially, K.P.'s family  settled in Hawaii, then they moved to a small town in Illinois and finally settled in Fresno, California. We had an interesting conversation about the history of food, traditions, and he shared some fun and yummy Laotian Inspired dishes. K.P. is an actor, photographer, web designer, stuntman, coach, video producer,  set designer, I could go on.

He also is a home cook and a gardener. He grows a lot of his own food. Here's what I learned in a nutshell, pun intended.

K.P. believes that food brings friends and strangers together. He believes that presentation is important, it must be edible, healthy, presentable. He enjoys looking in his fridge and creating something from whatever is in the refrigerator or garden. His personal motto is, "keeping it sexy and spicy." What that means  is he has a philosophy, an attitude, lifestyle approach. "Stop, and take a deep breath." He enjoys cooking Asian food, there are elements of his family tradition and influence in his cooking style. K.P. can spend hours in the kitchen, he finds it relaxing, a sort of therapy. He has memories of watching his aunts and mother cooking. He believes everyone needs encouragement, a dream to achieve.

Cooking to K.P. can give you ownership over what you put into your body. Keeping it, "sexy and spicy." To learn more about K.P. KP 1 Studios.

Mango and Sticky Rice  Dessert
Recipe by, K.P. Phagnasay

1 cup of Coconut Milk
1 cup of Sticky Rice or Jasmine Rice
2 Tablespoons of Sugar
2 pinches of salt
1 Mango
Pandan (flavor option)

Directions: Soak rice in coconut milk add a bit of water to it (make sure you soak the rice) about an hour or overnight.

Cook rice in the rice maker(cooker..make sure there's enough liquid-I measured by using the  tip of my index finger to the middle line on the rice cooker, the traditional way of cooking the rice is by steaming. 

(option: I like using a PANDAN flavoring essence--you can get it an Asian local store. It comes in a bottle or you can get the actual plant, you will add that in  while you are cooking the rice, if using the Pandan plan, make sure to take the plant out and discard after the rice has been cooked. It adds a nice flavor and aroma to the rice.

Let the rice cook. Once the rice is cooked, add the sugar and salt. Depending upon your taste preferences, you may add additional sugar if you prefer it to taste sweeter, though the coconut milk gives it a sweetness.  My preference is brown sugar instead of white sugar. Mix well and let it sit for 5 to 10 minutes.
Once rice is cooked, use an ice cream scope (If you don't have an ice cream scope, use a spoon or rice paddle) to place on plate. Thinly slice the ripe mango and put it to the side of the rice or flair it out on the dish to give it a "Tropical" presentation. Add coconut flakes, coconut or vanilla ice cream to the side.
ENJOY!

Spring or Summer Rolls
(Spring or Summer, anytime Rolls)

Rice Wrappers
Vermicelli rice noodles
Shrimp (already cooked and cleaned)
Mint sprigs
Shredded carrots
Chopped cucumber
Romaine Lettuce

Directions: Follow the package directions for how to expand the rice wrappers, usually with water and a paper towel. Once your rice wrapper is malleable, first add washed and dried lettuce leaf. Continue to add ingredients, your mint springs, shredded carrots, chopped cucumber, cooked shrimp, rice noodles. Follow directions to roll your Spring or Summer Roll.
Spicy Sauce

K.P.'s Spicy Asian Sauce
In a small bowl, add a diced Asian chili, garlic, fish sauce, a little sugar, hot water, add peanuts (check for allergies) (crush them in the coffee grinder). Mix and squeeze a whole lime to top off the mixture.


Tuesday, July 25, 2017

To Thines Own Brand Be True, an informative questionaire, by, Gina Meyers



In our fast paced digital world where information is power, misinformation can result in disaster. Or information that you thought you dismissed, case in point, check out The Ellen Show, where weekly she does a Facebook's Most Embarrassing Pics and unsuspecting viewers that go on her show get a healthy dose of "reality" and embarrassment over photos that they posted on the internet.
As an author, publisher, and marketing person, I understand the fundamental importance of a good social media presence. What I feel is really important is that  you find the message that you want to share with the world. You can have more than one message, you can have more than one theme song.

My forte is in niche marketing, I love helping authors, artists, and business people to find their message. Please enjoy these branding questions that can assist you in finding your message. Please answer the questions and then shoot me an email or give me a call to set up an appointment. I charge $40 per hour for consultations.

Kindly,
Gina
http://www.serendipitymediagroup@gmail.com
(559) 449-1970

What goals are most important to YOU as it relates to branding yourself? Rate each one 1=low priority; 10=highest

_____ Make money by promoting myself, business
_____ Become known as an author, artist, expert
_____ Provide a service/educate to the public
_____ Raise awareness to a worthy cause
_____ Entertain/inform 
_____ Attract an agent
_____ Sell rights to a movie
_____ Build credibility/become known as an expert in an area
_____ Attract new clients to a business (if applicable)

Any other personal and professional goals for this branding campaign.


Please write a brief autobiography, noting your professional credentials and any lifestyle credentials that make you particularly well qualified, professional expert in your area of expertise.


 Backstory that makes you unique an expert in your field of expertise



Please list clubs, alumni groups, school, social, religious or business organizations to which you are affiliated with.


Please describe your personality:



What is the most controversial aspect of your message?



If applicable, what are the specific problems/challenges does your target market face that you can solve?



What are your FIVE key messages?



What three to five things do you want the media to know about you? Examples may include certain messages,  your background/education or accomplishments.



What ONE question do you most often get asked when people meet you/learn about what you .



Are there any relevant facts, figures, research you would like us to use in your press material? If yes, please provide website address.



Please list at least three mottos that you feel are relevant to current news topics, society, the world, or life in general.



Are there any additional comments you want Serendipity Media to know about you ?




If applicable, please send us, electronically, any video or audio clips of you that are good examples of projecting the image that you desire.


Thursday, January 26, 2017

Thoughtful Thursday

 The World is waiting. It’s time for you to take flight.
The smallest detail can make the biggest difference.

We chose our experiences in life, for better or for worse.
What can we do to make our experiences on planet earth better for one another?
Practice loving kindness
Develop outstanding character
Enforce your love for yourself and others
Seek Christ

Be intentional 

Thoughtful Thursday


The choices you make turn the pages of your life!

If you have a story to tell, give us a call today: (559) 449-1970.

Monday, January 9, 2017

Hash Brown Quiche

3 cups of frozen hash brown potatoes, thawed
4 eggs
1- 1/2 cups of milk
1 cup of cottage cheese or sour cream
1/2 cup of butter
Filling of your choice: green onions, mushroom, broccoli, spinach, bacon, ham, sausage
Seasoning: salt, pepper, garlic, herbs
1 cup of grated cheddar or swiss cheese

Directions: Spread butter into a 9-inch pie plate. Press hash browns onto the bottom and up the sides of the pie plate. Melt any remaining butter and drizzle over potatoes.

Saute veggies, spread over the hash browns. In a bowl, beat eggs, milk, cottage cheese or sour cream. Utilize seasoning to taste, stir in the cheese. Pour over the filling. Bake in a 350 degree oven for 55-65 minutes or until a knife inserted near the center comes out clean. Let stand for at least five minutes before cutting and serving. Can cook ahead of time and serve for lunch, brunch, or breakfast.

Sunday, December 4, 2016

From Dream to Reality, Making your proposal into a book deal

From Dream to Reality
Making your proposal into a book deal



As a publisher, author, and marketer, I have found that many first time authors, myself included, think that everything will magically happen. Their book will look exactly how they envisioned it, they will have a million dollar best seller book on their hands and they will retire from their full-time job and live off of the royalties. While that is an exciting thought, it takes time and dedication and a lot of luck. There are so many elements to book marketing, especially today when we have access to the internet and have the ability to communicate with people from all over the globe. I wish that dream were a reality, but for 99.9% of authors this isn’t the case. So how do you realize your dreams of making a difference in the world with your book and your book reaching your intended target market? As cliché as it sounds, you need the right person or team to brand and market your image. Serendipity Media Group is my company, I created SMG out of sheer necessity to realize my dreams of indie publishing cutting out the middle man and streamlining the process. I couldn’t have done it without real world knowledge of the publishing industry and my marketing background. One of the first tips is to draft a really good book proposal and to choose at least two chapters from your manuscript. 3 Key Elements/Questions for your Book Proposal
  • So what? What’s the reason for your book’s existence? What’s the unique selling proposition that sets it apart from others in the market?
  • Who cares? This is your target readership. A unique book is not enough—you must show evidence of need in the marketplace for your work.
  • Who are you? You must have sufficient authority or credentials to write the book, as well as an appropriate marketing platform for the subject matter or target audience.

Looking for help with your book proposal or press release, contact me today at: serendipitymediagroup@gmail.com