Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, December 20, 2020

To Thine Own Brand Be True by Gina Meyers

 To Thine Own Brand Be True 




Marketing, Covid, Your Life Purpose & More 

by Gina Meyers

 

In my marketing classes at Fresno State University, I learned that nothing really happens in life until people buy something. It starts when people buy into something or feel that they need something.

 

The job of a good marketer is to intentionally reach more people who might need or want your product. 

 

Right now with Covid, everything is going haywire. Companies and businesses are having to scramble to tell their patrons, clients, and fans that they are “doing business as usual,” not doing business, or doing business in a different way. This isn’t a political statement, but a necessary statement. 

 

I am of the opinion that we are all essential, as we are human beings placed on Planet Earth. No job is more important than another, and don’t tell me that “closing down outdoor dining” is going to save anyone’s life when it is killing thousands of people’s livelihoods. 

 

Ok, I got political. Back on point.  

 

We all have had life experiences that have shaped who we are at the core of our being. Some of those experiences have been magnificent and joyful, while others have been traumatic and daunting. 

 

In regards to the painful experiences you have had in your lifetime, you have lived through them and have gained resilience as a result. You may not recognize how much you have overcome in your life, but you have! Perhaps you have experienced childhood abuse. Perhaps you were once hospitalized from a serious injury accident, or maybe you went through a very painful divorce or an illness.

 

From that experience, you have gained some invisible (or visible) scars and may still have a few “wounds” to be healed, but you have lived to tell the tale. You are stronger. You have triumphed.

 

What does this have to do with your BRAND? A unique brand will have your story behind it.

 

People want to buy things from people who they feel are genuine, honest, and trustworthy. Your story is who you are, who you help, and what you can do for your client. In a nutshell, you can create your brand by sharing your story and crafting your message around it. 

 

Here are some questions to ask yourself when you are considering your brand (as well as your services, products, and ideal clients):

 

1) What are some of your most difficult challenges in life thus far? How did you overcome those challenges?

 

2) What challenges have helped you become stronger and more capable of a person from having gone through them?

 

3) Do you feel compelled and passionate about helping others who are currently struggling with the same ones?

 

In identifying a painful life transition, relationship, or experience that has formulated who you are and how you recovered from it, you may have just tapped into your life purpose and your ideal business. 

 

Your brand is a natural extension of you: all your pain and all your joy, all your stumbles and all your victorious returns. 

 

You were first branded with an experience that is uniquely your own. Now brand your business by turning your past pain into a plan for helping others. There are masses of people in the world who are desperate for your message, and the time to reach them is now.

 

 

 

Edited by Kelly Harlin: http://www.yourtruedestiny.com

To learn more about Serendipity Media Group: Book publishing, marketing, promotions

To learn more about Author Gina Meyers: https://www.ginameyers.com

Tuesday, July 25, 2017

To Thines Own Brand Be True, an informative questionaire, by, Gina Meyers



In our fast paced digital world where information is power, misinformation can result in disaster. Or information that you thought you dismissed, case in point, check out The Ellen Show, where weekly she does a Facebook's Most Embarrassing Pics and unsuspecting viewers that go on her show get a healthy dose of "reality" and embarrassment over photos that they posted on the internet.
As an author, publisher, and marketing person, I understand the fundamental importance of a good social media presence. What I feel is really important is that  you find the message that you want to share with the world. You can have more than one message, you can have more than one theme song.

My forte is in niche marketing, I love helping authors, artists, and business people to find their message. Please enjoy these branding questions that can assist you in finding your message. Please answer the questions and then shoot me an email or give me a call to set up an appointment. I charge $40 per hour for consultations.

Kindly,
Gina
http://www.serendipitymediagroup@gmail.com
(559) 449-1970

What goals are most important to YOU as it relates to branding yourself? Rate each one 1=low priority; 10=highest

_____ Make money by promoting myself, business
_____ Become known as an author, artist, expert
_____ Provide a service/educate to the public
_____ Raise awareness to a worthy cause
_____ Entertain/inform 
_____ Attract an agent
_____ Sell rights to a movie
_____ Build credibility/become known as an expert in an area
_____ Attract new clients to a business (if applicable)

Any other personal and professional goals for this branding campaign.


Please write a brief autobiography, noting your professional credentials and any lifestyle credentials that make you particularly well qualified, professional expert in your area of expertise.


 Backstory that makes you unique an expert in your field of expertise



Please list clubs, alumni groups, school, social, religious or business organizations to which you are affiliated with.


Please describe your personality:



What is the most controversial aspect of your message?



If applicable, what are the specific problems/challenges does your target market face that you can solve?



What are your FIVE key messages?



What three to five things do you want the media to know about you? Examples may include certain messages,  your background/education or accomplishments.



What ONE question do you most often get asked when people meet you/learn about what you .



Are there any relevant facts, figures, research you would like us to use in your press material? If yes, please provide website address.



Please list at least three mottos that you feel are relevant to current news topics, society, the world, or life in general.



Are there any additional comments you want Serendipity Media to know about you ?




If applicable, please send us, electronically, any video or audio clips of you that are good examples of projecting the image that you desire.